How to enter and grow your business in Japan?

Participant profile

Managers and leaders of European companies getting ready to enter the Japanese market or willing to expand their business on the Japanese market


To make your entry, business expansion a success by :

    o Avoiding common and costly mistakes
    o Gaining an in-depth understanding of :

    - Japan’s social and cultural background

    - Japanese business environment, practices and etiquette

    o Implementing our toolkit to better work, in and out of Japan,with Japanese companies, Japanese partners and clients

We will help you to prepare for your market entry & organize and handle your market development

Legal framework

EU-Japan Economic Partnership Agreement

Content includes

Dos & don’ts and goes far beyond through case studies, role play and practical examples.

    o Your personal and cultural drivers
    o Japanese business culture, étiquette and environment
    o How to develop a roadmap to enter the Japanese market?
    o How to handle your expansion on the Japanese market?
    o How to better communicate with Japanese companies, clients and partners?
    o How to host and attend meetings?
    o How to take part in decision-making processes?
    o How to negotiate with Japanese companies?
    o How to entertain and host Japanese delegations?
    o Case study


Brussels 2 June 2020


When ? 2 June 2020

(8:45 am - 16:15 pm)

Price : 390 EUR / pers + VAT

Where ? avenue de Tervuren 81, 1040 Brussels, Belgium

Price: 390€ per person




390 EUR/pers +VAT (1 day or 7 hours + lunch)

Sandwiches, coffee and drinks are included


1 day = 7 hours + 1 hour for the lunch break


8:45 am - 4:15 pm


Avenue de Tervuren 81, 1040 Brussels


Metro Montgomery

Metro Mérode

Tailored to your needs :

Depending on your needs, we can customise any of our training programmes.

Delivery methods :

Our objective is to make sure you leave the training with a deeper insight as well as practical tools

Language :

Our trainings are conducted in English, French or Japanese

Main Takeways :

Practical tools to:

o better manage cross-cultural meetings

o improve decision-making

o improve implementation of actions

o improve communication skills

o increase confidence to discuss and resolve differences with Japanese business partners

The trainers are alumni of the EU Japan ETP (Executive Training Programme), fluent in Japanese and speakers at the EU Gateway to Japan. If you’d like to receive further information or to see how our trainings can be tailored to your specific issues and needs, please contact us: - or - to go directly to the on-line information request form